Change air
The Earth is overcrowded.
Although many territories are available after many colonizations and terraformations, an apprehension is always present among the public to settle on these new worlds. It was not until RSI began its “The Air You Breathe” campaign that settlers hit the road to start a new life on these settlements.
Chat between Mark Carl [Willet & Ngo Advertisements] and François Kelsen [RSI, Corp]
Re: Advertising campaign
MC: Hi Francois, the authorities have approved the contract and the designer team have signed the nondisclosure agreement. So we can start working.
FK: Great. When can we start the preparation meetings?
MC: We are at your disposal. What kind of campaign are you thinking of?
FK: Well, I don't know. Tell me.
MC: Spontaneously, like that, I think we could play the opportunists. The Earth will always be equal to itself, but we have shot all of its resources.
FK: Indeed.
MC: You are going to a new planet, the air will be cleaner. I do not know. I'm just guessing.
FK: Of course, I think it's interesting. Everything is new. I mean, when was the last time you sat in a field?
MC: A real one?
FK: Do you know what I mean?
MC: We're holding something. A chance for renewal. A new start. Full of opportunities. The excitement of the unknown.
FK: But I don't want it to sound primitive. It's civilized and technological.
MC: Yes. But it's big, there is room.
FK: Yeah. I want people to understand that they can have a new life. That this is what the universe offers them. A chance to start from scratch. We want to give them the opportunity to carry out this project.
